I Love Working with Great B2B & Tech Brands

I’ve been fortunate to work with leaders and teams at some of the best agencies, startups, and global companies in the business. Take a look at the companies I’ve worked with – and what my clients say. Let’s get started.

 

 

Past and Current Client Work

Agency Partners

  • Magnolia Communications
  • Merit Mile
  • Montner Tech PR
  • Touchdown PR
  • WE Communications

Financial Services Companies

  • Bank of America
  • Bank of New York Mellon
  • Credit Suisse
  • FIS
  • JPMorgan Chase
  • MUFG Union Bank
  • Merrill Lynch
  • Morgan Stanley

Other Industries

 

  • AMA Journal of
    Marketing
  • AT Kearney
  • Altria
  • Axiom
  • Bilzin Sumberg
  • Bunge
  • CBS
  • Leading Business School
  • NCR
  • Pitney Bowes
  • Thomson Reuters
  • Verizon and others

Manufacturing Companies

  • SMARTRAC
  • UPM Raflatac
  • Vertiv

Startups

  • Apparity
  • Cubic Transportation Systems
  • Laminar
  • Order2Cash
  • Pryon
  • Sinequa

Technology Companies

  • Avenade
  • CenturyLink
  • Chrome OS
  • Citrix
  • CloudReach
  • Dell
  • Design Strategy
  • Electrosonic
  • Hitachi
  • Hitachi Vantara
  • Infosys
  • KDDI
  • Managed Maintenance
  • Microsoft
  • Polycom
  • Premium Technology
  • Rackspace
  • Rockwell Automation
  • Sapient
  • Tata Consultancy Services
  • TE Connectivity
  • Unisys
  • Wrike

 

“I have worked with Holly for nearly four years. Her expertise developing messaging that is value- focused and customer-centric for highly technical product sets has been a great value. She has a talent for sifting through a lot of information and plucking out the core value props that appeal to our customers. Not only is she a great writer, but she understands the importance of SEO and data- driven content to support key themes. She is always a professional, a team player, and a pleasure to work with!”

Jefferie Wolter
Senior Manager, Global Portfolio Marketing, Vertiv

 

“Holly has been instrumental in helping shape PA’s case study programme. She creates content focused on innovation, business and tech transformation across a wide number of industries and regularly interviews senior-level SMEs. She has a unique ability to distill technical information and create a digestible, compelling and insightful read. Holly is a pleasure to work with – I really value the enthusiasm and dedication she brings to each project.”

Phoebe Brookes
Content Marketing Manager, PA Consulting

“I brought on Holly as writer for a quick-turn but complex project to produce an executive report highlighting the data and insights gleaned from a survey commissioned by one of our tech industry clients. It was a lot of work to complete in short order, but — based on the fantastic experiences I’ve had working with her over the last couple years — I knew Holly could handle the situation with aplomb. And she did. Holly brought to the project not only her sector expertise and her flexible and impeccable writing skills, but also her strategic and visually creative thinking — keeping the writing pithy and tight to ensure an easily scannable PDF, and even suggesting a variety of visuals the designer could create to call out the most noteworthy findings. The result was minimal client feedback to wrangle, an engaging final asset, happy clients, and my strong recommendation of Holly as an excellent creative collaborator — as well as a lovely person to work with no matter how tight the time frame. I look forward to my next project with her, big or small!”

Kiersten Lawson
Editorial Director, WE Communications

“Holly has written articles for me in my capacity as the editor of the Journal of Marketing and as Director of The CMO Survey. At the Journal of Marketing, Holly takes academic articles and writes managerial versions that convey the essential points of the article while offering contemporary applications and case studies. This is challenging work that Holly conquers easily, efficiently, and independently. At The CMO Survey, Holly has been instrumental in helping to create topflight marketing articles published in the Harvard Business Review, Marketing News, and Forbes. She has very strong instincts for making ideas interesting and relevant in today’s fast changing business environment. Holly is creative and analytical—a rare combination. She is also well-read and brings a great deal of value to the articles we write. I recommend her without exception.”

Christine Moorman
Business Professor, Duke University

 

“Holly has worked on several thought leadership collaborations with our team and has been an invaluable resource for us. She does an outstanding job of thoroughly researching the topics she writes about, interviewing subjects to advance her command of the subject matter and writing efficiently to deliver impact for the audiences she is trying to reach. I would work with Holly again in a heartbeat.”

Kurt Merriweather, CDE
VP, Products and Innovation, Co-Founder, The Diversity Movement

“Holly has been writing content for Vertiv for about nine months now and we are very happy to have her on our content marketing team. Holly provides strong content and does quality work. She is very quick with corrections and to provide project updates. I am impressed with her skill as an interviewer. She has familiarity with our industry, so she is always prepared and brings questions to interviews of our subject matter experts. She also sends us ideas on possible article topics which is very helpful. I highly recommend Holly for B2B content development especially for the digital infrastructure, tech industries.”

Vicki Frost
Global Director, Strategic Content and Campaigns, Vertiv

“Holly is the creative wordsmithing genius behind our most strategic projects for globally recognized technology brands. She possesses a deep understanding of the technology market, specifically as it pertains to cloud, service providers, and all things as-a-service. Much, much, much more than just a copy writer, we put Holly in the driver’s seat at the creative brainstorming and ideation stage, steering the direction of campaigns and content. She’s an active collaborator, highly accountable, and very efficient with turn-around times. A pleasure to work with and a valuable asset to our agency.”

Scott Lindars
Marketing & Business Strategist, Merit Mile
(Technology marketing agency)

“Holly Larson can write for any audience, at any level, in any industry. I have worked with Holly on global marketing and communications initiatives for Fortune 500 companies for the past decade – and she always delivers.”

Patricia Jaramillo
CEO, Magnolia Communications

(C-level marketing and communications agency)

“A writer who can truly research, grasp, and develop complex thought leadership content in the information technology sector is an extraordinary talent. Holly Larson is one of those rare partners who consistently delivers thoroughly researched work that is infused with our client’s brand voice. On more than one occasion, our reviewers have rated Holly’s work as “…the best ever seen in this business…” – and that is no exaggeration.”

Nic Wildeman
Principal and Chief Strategist, Lionfish, LLC
(Technology marketing agency)

“Holly is a great resource for content development on emerging technology topics including IoT, AI and cloud computing. She’s a quick study, efficient with her time and responsive to feedback. Holly is a valuable contributor to our content marketing efforts, and we’re happy to have her on our team.”

Merry Ann Moore
Content Strategist, WE Communications
(Agency of record for Microsoft)

“Holly Larson is a valuable contributor to the TE Connectivity automotive marketing team. She has helped our marketers and SMEs develop thought leadership content on connected car technologies. She is fast to insight on emerging tech issues and adept at packaging technical topics in a marketing-friendly way that appeals to senior business executives, design engineers and technology buyers. We’re excited to expand our partnership with Holly into other business units and marketing functions.”

Mark Pepe
Global Director, Integrated Marketing, TE Connectivity
(Connected car leader)

“Holly has supported me on developing content for a cloud technology client for over a year now. In that time she quickly demonstrated a rare acumen for turning the complex details of cloud technologies into insightful, compelling posts for business leaders. She also earned my trust to take on high-value posts, including content targeted at c-level audiences where it was critical to drive home the transformational value our clients’ IoT, AI and other intelligent solutions could deliver. Holly isn’t just a writer, either. She’s a strategic thinker who sees the bigger picture behind the posts she writes, and excels at brainstorming and developing new ideas to extend our storytelling activities efficiently and effectively. The value she brings to any content project is hard to beat.

Shaan Khan
Senior Manager, Content Marketing, WE Communications 

“I can warmly recommend Holly for most challenging communication tasks related to new technologies. She catches The Beef quickly from the 1st brief, asks right questions, brings in good ideas based on her strong communication background – and moreover deliverers within tight deadlines while keeping the focus right. Holly is used to work[ing] with global business clients and [has a] broad network in [the] tech business.”

Mikko Nikkanen
Head of Developing Weather Markets at Vaisala(Formerly of SMARTRAC)

“We’ve been delighted to work with Holly and Scribble Studio for more than 10 years. Holly has brought her creativity, energy and new ideas to countless projects, including product advertising, thought leadership, internal communications, online marketing and sales training. She works directly with multiple marketing and business clients to execute projects and maintains effective relationships across our organization. Holly is one of our favorite collaborators. When we hand off a project, we know that the results will be absolutely excellent.”

Patricia Lahepelto
Former Head of Communications at UPM Raflatac

“Holly has the ability to take complex IT solutions and challenges and boil them down into simplistic concepts that are easy to understand. Working with her has been exceptionally easy with how quickly she built an understanding of our business and our target customer. I highly recommend Holly to anyone who needs strategic marketing communications support.”

Jessica Bryant
Senior Director, Global Demand Marketing, NCR Corporation

“Holly has a knack for creating truly compelling content and understands what messaging that will resonate with an audience. Holly is also a wonderful interviewer. She takes time to really listen to customers and select the sound bites that represent the spirit of the story. I highly recommend her. She is such an asset to our team, and I look forward to continuing to work with her in the future.”

Mary Ryan Nicholson
Regional Marketing Manager (Hospitality), NCR Corporation

“Holly is a gifted writer with the keen ability to translate complex technical solutions into relatable business messages. She is thoughtful and collaborative in her approach, responsive with feedback, and always delivers quality material. I look forward to working with Holly again on future projects and would highly recommend her.”

Laura Albini
Vice President of Marketing, Intellinet

“Holly is a passionate marketing expert [who] can transform complex business solutions into C-level messaging with strong value propositions. For our start-up business in the US, she was able to quickly deliver marketing communications that could easily be adapted to integrate it into our regional marketing efforts. Would definitely recommend Holly if you are an emerging tech company looking to open markets.”

Linda Van Kampen
Former Vice President, Sales, Order2Cash

“We use Scribble Studio, LLC, regularly for our employees and customer communications projects. Holly Larson understands the issues that are critical to the manufacturing industry, such as technology innovation, operational excellence, and customer relationships. She’s helped us showcase our expertise effectively as we’ve expanded into our prime and specials business areas.”

Calintha Briggs
Senior Communication Specialist

“I have worked with Holly on several targeted business to business marketing pieces now and have to say that it has been an absolute pleasure. Holly has the ability to grasp complex industry related topics and trends then facilitate the discussion on how to deliver our message to our targeted audience. Her diversity, flexibility and innovative thinking has allowed us to work on topics such as ethical pharmaceutical labeling solutions to global authentication and counterfeiting trends. I highly recommend Holly for any industry that is looking to develop targeted marketing initiatives and thought leadership driven campaigns.”

Trevor Richardson, Strategic Account Manager
Americas at UPM Raflatac

“Scribble Studio produces content of exceptional quality. Holly Larson is a reliable partner who is easy to work with and never misses a deadline.”

Marika Nygard, Brand Manager, UPM-Kymmene

“Scribble Studio really understands technology and helps us articulate the strongest sales messages for how our RFID products and partnerships transform customer-facing and operational processes for industries such as retail, pharmaceuticals, and media, among others.”

Tiina Salminen
Communications Manager, UPRM RFID

Let's work together.

Contact Holly Larson at:

  919 259 8704
  holly@scribblestudio.biz
  Scribble Studio, LLC
  linkedin.com/in/hollyklarson/
Raleigh/Durham, North Carolina

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