Marketing Tech

Made Easy

Are you looking for a great B2B writer who knows tech and can help you market to senior business and tech buyers? You’re in the right place. Check out my marketing portfolio of work for companies ranging from startups to blue-chip technology brands, developed with all-star strategists and creatives.

Portfolio

Thanks for checking out my portfolio! On these pages you’ll find content marketing work for great agencies like Merit Mile, Montner Tech PR, and
WE Communications and their clients Citrix, Microsoft, and more.

Partner Marketing

and Sales Campaigns

Merit Mile and I developed marketing campaigns for the Citrix Service Provider program. Work included partner recruitment, solution marketing, and sales enablement. Services included creating themes and messaging pillars, emails, collateral, infographics, presentations, and more.

CSP Recruitment Campaign

I Love LUI Contest
and Campaign

 

SD-WAN
Campaign

CSP Sales
Enablement

Lead Generation

Marketing

I teamed with Merit Mile to develop a lead generation campaign for JDL Technologies, “IT Could Happen to You,” stressing both the serious and wacky incidents that can compromise a company’s business continuity and disaster recovery. Services included brainstorming the theme, writing landing pages, creating a visual toolkit, developing case studies, and email marketing.

JDL Technologies

 

Content Marketing Campaigns

I have created content marketing campaigns and thought leadership series for companies such as Order2Cash, Microsoft, and a leading business school.

Order2Cash US Campaigns

Microsoft Digital Transformation Campaign

 

Leading business school STEM series

Thought Leadership

I have written a wide number of white papers, eBooks, and briefs on how technology can solve thorny challenges in financial services, healthcare, manufacturing, and retail.

White Papers

 

Visual eBooks

 

Tech Briefs 

Other Content Types

 

Case Studies

Check out my case studies, which span multiple industries and customers.

Reports

The Growing Data Disconnect
Between Consumers and Businesses.

Websites

Corporate website work includes a refresh of SoftNAS.com, select pages of Citrix.com, and numerous startup sites.

Video

Video work includes corporate, campaign, and solution videos.

Forbes Articles

 

I contribute to Forbes articles by Chris Moorman, a leading marketing professor and researcher who publishes the CMO Survey.
I work with WE Communications to develop executive blogs for the Microsoft Cloud and IoT Blog channels. Services include topic brainstorming, interviewing clients, writing, editing, and sourcing imagery.

Microsoft Azure
and 
IoT Blogs

Microsoft
Cloud Blogs

Journal of Marketing

I help Chris Moorman, a leading marketing professor, synopsize marketing research studies for business readers. Content includes LinkedIn and article synopses of long-format studies.