Marketing Tech Made Easy

Are you looking for a great B2B writer who knows tech and can help you market to senior business and tech buyers? You’re in the right place. Check out my marketing portfolio of work for companies ranging from startups to blue-chip technology brands, developed with all-star strategists and creatives.

Portfolio

Thanks for checking out my portfolio! On these pages you’ll find content marketing work for great agencies like Merit Mile, McLellan Writing Team, Touchdown PR, and WE Communications and their clients Citrix, Microsoft, and more.

Partner Marketing

and Sales Campaigns

I have worked with Merit Mile to develop marketing campaigns for Citrix and its partners, including Avenade, Chrome OS, and Microsoft. Work includes joint solution marketing and sales enablement. Services included creating themes and messaging pillars, emails, collateral, infographics, eBooks, presentations, and more.

Product Marketing

I support Vertiv with ongoing product marketing services. Work includes developing campaigns for new and upgraded solutions. Services include interviewing SMEs and writing application briefs, data sheets, and white papers.

Vertiv™ Avocent® ADX Ecosystem campaign

Next-Generation Work: Equipping Employees with Secure Remote High-Resolution Video Capabilities

From Data Center to Edge, How to Deploy and Manage IT Devices More Quickly and Securely

From Enterprise to Edge: Speeding Deployment and Management of Complex IT Infrastructures

Simplifying and Standardizing Management of Complex IT Infrastructures

Why Data Center and Edge Site Business Continuity Is Now a C-Suite Priority

Why You Should Equip Workers with Remote 4K Video Access and Ultra-Fast Streaming

Maximizing the Edge Computing Opportunity with Centralized IT Management

Marketing Campaigns

I worked with McLellan Writing Team to develop content for a marketing campaign for FIS Global. The campaign targeted different industry buyers who would benefit from implementing prepaid cards to pay their workers.

How the Prepaid Program Optimizes Critical Processes in Insurance (eBook)

Using Prepaid Cards in Government (eBook)

Using Digital Payments to Work More Efficiently (eBook)

Solving the Liquidity Crunch (Article)

Why Prepaid Cards Are Good for Business (Infographic)

Tackling the COVID-19 Liquidity Crisis (White Paper)

SEO Pillar Pages

I have developed long-format educational web pages for Vertiv. Work includes researching market trends, conceiving visuals, writing, and editing content.

Vertiv Guide to Edge Computing

Vertiv Guide to Mission-Critical Facility Services

Case Studies

I have written more than 80 case studies for PA Consulting. Work includes conducting online research, interviewing SMEs, and drafting and editing content. Topics include business model transformation, product innovation, regulatory compliance, and sustainability.

AMP Capital - Accelerating electric bus deployment to reduce carbon emissions in Latin America

Dunnet Bay Distillers – Developing lightweight recyclable packaging for a craft spirits company

Hydrow - Standing out by standing apart

Nuclear operator - Using digital twin technology to improve decision making

Stuffstr - Enabling an innovative circular economy business model in retail

T.Rowe Price - Enhancing operational resilience to meet UK regulatory requirements

Unilever - Predicting the spread of COVID-19 to safeguard Unilever’s global ecosystem

Water Source - Providing clean, safe drinking water to unserved communities

Articles and Blogging

I interview senior leaders and subject matter experts to create blogs, bylines, and points of view. I write blogs on using advanced technology to transform businesses, adopting management best practices, and using sustainability to spur innovation.

3 Secret Tips for Having Your Best Year Ever as a U.S. eCommerce Business

7 Cloud Security Predictions for 2022 to Help Organizations Protect Their Data

AI System Prevents Power Outages by Predicting Asset Failures

Creating an innovation engine

How the bipartisan infrastructure bill could jumpstart mobility on demand

How empathetic leadership can help local authorities chart the future of work

Why Financial Literacy Is the New Frontier of the Banking Customer Experience