Marketing Tech Made Easy
Are you looking for a great B2B writer who knows tech and can help you market to senior business and tech buyers? You’re in the right place. Check out my marketing portfolio of work for companies ranging from startups to blue-chip technology brands, developed with all-star strategists and creatives.
Thanks for checking out my portfolio! On these pages you’ll find content marketing work for great agencies like Merit Mile, McClellan Writing Team, Touchdown PR, and WE Communications and their clients Citrix, Microsoft, and more.
and Sales Campaigns
Merit Mile and I developed marketing campaigns for the Citrix Service Provider program. Work included partner recruitment, solution marketing, and sales enablement. Services included creating themes and messaging pillars, emails, collateral, infographics, presentations, and more.
I teamed with Merit Mile to develop a lead generation campaign for JDL Technologies, “IT Could Happen to You,” stressing both the serious and wacky incidents that can compromise a company’s business continuity and disaster recovery. Services included brainstorming the theme, writing landing pages, creating a visual toolkit, developing case studies, and email marketing.
Content Marketing Campaigns
I have created content marketing campaigns and thought leadership series for companies such as Order2Cash, Microsoft, and a leading business school.
I have written a wide number of white papers, eBooks, and briefs on how technology can solve thorny challenges in financial services, healthcare, manufacturing, and retail.
Check out my case studies, which span multiple industries and customers.
Video work includes corporate, campaign, and solution videos.
I contribute to Forbes articles by Chris Moorman, a leading marketing professor and researcher who publishes the CMO Survey.
Microsoft Azure & IoT Blogs
I work with WE Communications to develop executive blogs for the Microsoft Cloud and IoT Blog channels. Services include topic brainstorming, interviewing clients, writing, editing, and sourcing imagery.
Microsoft Cloud Blogs
I provide executive blogging services for Intellinet, showcasing the company’s thought leadership and value-added services with Microsoft platform deployments. Services include brainstorming, developing multi-blog story arcs, writing, and editing.
I write about how digital transformation is empowering healthcare staff, fueling collaboration, and delivering better patient outcomes.
Journal of Marketing
I help Chris Moorman, a leading marketing professor, synopsize marketing research studies for business readers. Content includes LinkedIn and article synopses of long-format studies.
Contact Holly Larson at:
919 259 8704
Scribble Studio, LLC
Raleigh/Durham, North Carolina